Salone del Mobile: what is expected from materials in furniture design today?

Material at the center of attention

Participation in events such as Salone del Mobile.Milano 2026 clearly shows that the focus in design is shifting from form to material. Increasingly, the material itself is becoming a key decision-making factor - not only in terms of aesthetics but also its origin, properties, and environmental impact.

In this context, Strumber emerges as a viable alternative to traditional raw materials. Made from annual plants such as hemp and flax, it responds to the growing demand for solutions that combine technical predictability with a more responsible approach to resources.

ReHemptation by Husarska – material in practice

The ReHemptation collection, designed by Husarska Design Studio, demonstrates how Strumber performs in finished products. Furniture made from this material retains properties comparable to hardwood, while offering a uniform structure and consistent parameters.

During the event, there was clear interest in solutions that do not rely on expressive form, but rather on the quality of the material itself. ReHemptation follows this approach - its designs are visually simple, with their character defined primarily by the material they are made of.

Conclusions from Milan

Participation in the event highlighted three key aspects that are becoming increasingly important:

- the growing importance of raw material origin and production transparency,
- the role of user experience and the sensory qualities of materials,
- a shift towards solutions that can be implemented without complicating existing production processes.

Strumber responds to these needs not as a concept, but as a material ready for use in real applications. Its presence in the ReHemptation collection, in the context of Milan, shows that this approach is moving beyond a niche and becoming one of the directions in the development of contemporary furniture design.

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